Project DescriptionThis was a student assignment for a multi-purpose ad campaign designed for the tequila brand Cabo Wabo. I chose to develop a campaign revolving around the “A Taste for Every Different” tag line featuring male and female brand persona to appeal to the millenial demographic. This demographic, aged 19-36, would identify with the “young professional” and the one who is just joining the workforce, has responsibilities but reaffirms his/her unique sense of individuality.
The purpose of the “Mixology Van” and the Arcade Fire vintage tour truck is part of a “Flash Gigging” concept whereby Cabo Wabo ads would be placed on the truck which would drive around the city before stopping at various open air locations like The Ex, Downsview Park, High Park and Nathan Phillips Square.
- Type Treatment
- Billboard Ad
- Branding & Identity
- Flash Gig Marketing